TASMAC
    Your latest journal cover Journal details 
    Issue date 2003, 2004, 2006, 2007
    Volume No Volume 1
    Issue No 1, 2, 3, 4, 5
    No of pages 40 - 60
    Cover price Rs FREE
    Subscription Rs FREE
    Editor name & contact No Dr. Giri Dua 65003871/72
    Journal website link www.tasmac.ac.in/wales
    Content
    Sl No. Article title Author Contact e-mail
    Sustainable Growth- The Key to success Sameer Dua sameerdua@tasmac.ac.in
    Re-inventing Harish Bijoor NA
    Creating a Better Way Mahesh Srinivasan NA
    Doing Good is Good Business Rajen Lav NA
    You Know Best Dr. G.S. Anandan NA
    Hitting a Sixer With Six Sigma Ravi Shankar NA

 
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About the journal (a brief write up about  your journal)
TASMAC regularly publishes the TASMAC Management Review, a management journal aimed at familiarising business executives, businessmen, academicians & students with the latest developments in management thought and practices.  

During the last decade, the pace of change has been mind-bogging the world over, more particularly in India. Economy and industry have been both, the cause and effect of these changes. Today, an Indian investor watches the movements on NASDAQ with equal interest as on the BSE, and a dean of a British University is really concerned about the choices of an Indian student. 

TASMAC Management Review is a small step in this direction. Conceptualized as a serious management journal, TASMAC Management Review will cover a wide range of management subjects, various aspects of economy, sociology, psychology and many other disciplines that have a bearing on management and its performance. It will introduce the reader to new theories, tools and techniques, books and research papers and many other things. 

TASMAC with its unique international education model is in an advantageous position to bring out such a magazine. Continuous interaction with the industry stalwarts and a close association with renowned scholars in prestigious universities worldwide, allows us to source the latest in management thought in India and the world over. Meaningful dissertation work done by students is a distinguishing feature of the management programme at TASMAC. This, together with the insights provided by research scholars here, is a vibrant source for TASMAC Management Review. 

Over 15,000 copies of TMR are mailed to leading corporates, universities and management institutes in India and abroad.

Author Guidelines (brief  account of your guideline)
 
 
 
 
 
 
Articles abstract (Please  provide  brief one page abstract of all the articles from your latest  issue )
Article title:  Sustainable Growth – The Key to success: author Sameer Dua, Jt. Managing Director, TASMAC
A Sustainable competitiveness is the precursor of sustainable growth. Sustainable competitive advantage allows the maintenance and improvement of the enterprise’s competitive position in the market. 

All of us are at the forefront of India’s success and future. To any observer it is evident that India has got a glorious past and an exciting future. But we are now in the globalized world and competition is fierce. A lot is happening in this country but there are  certain questions that we need to answer:

  • How long will this dream-run continue?
  • Whether the impressive growth rate of over 8% is going to be sustainable?
  • To what extent is the common man going to be benefited out of this?
 

Sustainable Growth needs a Self Belief that it can happen, and in the Organizational context, a Shared Belief that it can happen, the (self and shared) tenacity to make it happen, the (self and shared) perseverance to see it happen. And without this no managerial lessons can help direct growth. 

Sustainable competitive advantage allows the maintenance and improvement of the enterprise’s competitive position in the market. It is an advantage that enables businesses to survive against its competition over a long period of time.

Author Background
Sameer Dua has constantly been on the forefront of change and responsible for bringing about a link between the University of Wales and TASMAC.
 
    Article title:  Re-inventing : author Harish Bijoor Consults
    Re-inventing is a mindset and is totally change and development oriented. It is absolute dynamism and is future-proofed and solution centric. 

    The subject `re-inventing’ is very dear to my heart and it is close to the space in which you and me live and work in. Today every one is saying that we live in a tri-polar world. Gurus across the globe are talking about how India is going to be a part of this tri-polar world along with America, the current largest economy and China, the largest economy that is due to emerge by 2015. Everyone seems to be very gung-ho about the prospects. 

    However I personally am not very convinced by this phenomena and I’m going to take this opportunity to strike a gong of caution in each of your hearts. I am going to shout from the roof tops and say unfortunately India is not going to be a part of this tri-polar world.

    Don’t get too excited or too dampened by the prospects because there are short term perspectives, medium term perspectives and long term perspectives and human beings are very appreciative of short term perspectives. They get very excited about things in the way they are. They think the future is bright and that’s how it’s going to continue to be.

    Author Background
    Harish Bijoor the Brand Consultant and a Brand by himself shakes us from our comfort zone and emphasizes the need to change things before changes around you catch up with you.
 
Article title:  Creating a Better Way : author Mahesh Srinivasan, Country Manager, Seaton India
India has enormous appetite for recruitment across all industry sectors in the current scenario. 

Seaton is the brainchild of Michael Miles and Hugh Farrington, which started in 1988. It is ranked among the top most Recruitment Process Outsourcing (RPO) companies in the US by HRO Today (July/August 2006) 

Michael Miles and Hugh Farrington revamped `candidate processing system’ (CPS) and vendor-on-premise staffing’. Some of the factors which led to the birth of CPS were, decentralized and non- standardized processes, inadequate response management, long pre-screening & hiring cycles, inability to meet ramps & achieve fill rates, various technology constraints, lack of specialized industry expertise, cost escalations involved and managing retention & attrition. 

Seaton addresses the state of the temp help industry, where there is no dominant leader. People Scout believes in recruiting the “right people; right now” as Recruitment is a business issue and not just an HR issue, said Mahesh. We have developed software and systems to keep our recruitment engine moving.

Author Background
Mahesh Srinivasan, Country Manager of People Scout, a Seaton India Company, spoke on the challenges faced by Human Resource Managers and how solutions offered by People Scout (Candidate Processing System) changed the recruitment scene for its clients.
 
Article title:  Doing Good is Good Business : author Rajen Lav, Global Environment Programme Leader, Accenture Services Pvt Ltd
Accenture India has been growing at an incredible pace – nearly 100% year over year growth between 2003 to 2006. During that time, the Accenture India Facilities and Services (F&S) team was challenged to identify new locations, complete the build and fit-out of the facilities, implement consistent internal processes across all locations and run them according to Accenture’s global standards – all in very short timeframes to meet business demands. The team delivered: At the end of 2006 there were 15 buildings in India, housing 26, 493 employees. 

A new challenge: dual certification

Accustomed to delivering of a rapid pace, the F&S team looked for a new challenge in 2006. Understanding Accenture’s commitment to incorporating environmental best practices into its business operations, the team sought to attain two prestigious certifications: International Organisation for Standards (ISO) 14001 for environmental management, and Occupational Health and Safety Assessment Series (OHSAS) 18001 for occupational health and safety. At first, the goal of the project was to motivate the team. Achieving these certifications would not only allow the team to work on a highly visible project but also prepare them for delivering the next site or managing the next set of escalations.

Author Background
Rajen Lav from Accenture India implements an Environmental System and achieves dual certification.
 
Article title:  You Know Best : author Dr. G.S. Anandan, Principal, Advanced Management College, Bangalore.
In brief he acknowledged that we should look and can’t fall into old patterns. We have to think of a plan. 

But can you teach an old dog new tricks? Often, it’s not that you can’t teach old dogs new tricks; you can’t teach some dogs any tricks at all. What often holds a company back from growth is the company itself. Like the in-house top appointee who maintains the status quo, the corporate being can become “deeply conservative, very unwilling to change and, even worse, loath to concede that change is required. In any turnaround, it’s real reform of the human relationships which determines performance.

Author Background
Had implemented many innovative ideas which brought quantifiable benefits.
 
Article title:  Hitting a Sixer with Six Sigma : author Ravi Shankar, Director, Natural Search Internet Solutions (P) Ltd
Ravi Shankar, Director of Search Internet Solution (P) Ltd has a business of lead generations through internet. He optimizes the contents of the websites and creates online advertisements for their clients so that they get people to click on their links/ads, visit their sites, fill up the on-line application form and avail of the client’s services. 

What would you call on innovation that converted waste into profit? I would call it brilliant and that’s what our team of Natural Search achieved with the application of Six-Sigma technique. 

It all started one afternoon when a senior manager at the NS group walked into my office with pages of tabulated material. `Have a look’ he said, waving the sheaf at me. “I just discovered that we are wasting a lot of leads that we generate, on which we are spending good money, time and energy. We need to do something about it.” 

Let me give you the background. Natural Search is in the business of lead generations through internet. That is, we optimize the content of the websites and create online advertisements for our clients so that they get people to click on their links/ads, visit their sites,fill up the on-line application form and avail of the client’s services. Mainly, our UK based clients are mostly into mortgages and financial solutions, and also telecom, automobiles, fashion accessories, travel etc.

Author Background
Ravi Shankar alongwith The Six Sigma Team, with their innovation has converted waste into profit and that is brilliant and a great achievement with their technique.