The journal publishes articles from the areas such as finance, accounting, marketing and operations management, human resource management, statistics, international business, information technology, environment risk management, globalization and related areas. Articles reflecting diversity, cross-functional nature of management and emerging concerns are also considered publication.

Celebrities are the dream for Indian consumers and celebrity endorsed goods are widely accepted by consumers these days. They give authenticity and credibility to the goods and this enhances the purchasing capacity of our consumers. The research paper authored by Dr. Anil Kr. Sinha, Mr. Afaque Mahmood and Mr. Gaurav Bisaria focuses on 'The impact of celebrities on purchase decisions of the consumers'. 

Ms. Deepti Sinha & Mr. Sachin Sinha in their research paper on 'Talent Retention In Academics: A case study on Management Institutes of Lucknow' discusses about the scarce resource i.e. Talent, which needs to be optimally managed among all the available resources in an organization as Human Resource being the most crucial one. This paper basically understands and analyses the causes of high attrition rate of employees in the management institutes of UPTU. 

Caring for others is the basic concern behind insurance. The paper authored by Ms. Varsha entitled 'Satisfaction of customers with the services of Life Insurance industry in India talks about the satisfaction with the services provided by insurance companies and also he reasons for attraction of customers towards LIC. 

"Artificial intelligence as a tool for decision in divesture – A proposed model" by Mr Satyendra Kr. Singh and Ms Sanchita Ghatak proposes a model based on support system for decision making under critical situations as in corporate restructuring. It is basically a research work which utilizes the concept of both Financial Management & Information Tehcnology. 

Dr. Reshma Nasreen in her article on 'An Interface of Customer Relationship Management and Wealth Management' has discussed on the dynamics involved in Wealth Management with an aim of integrating the functionalities of a CRM. Wealth Management deals with high net worth customers who have to manage considerable amount of wealth. 

The paper entitled 'Is Indian economy a factor for the growth of Retail Business in India' authored by Ms. Surabhi Agarwal discusses the influence of Indian economy over the changing market scenario as the GDP and the income & purchasing power of customers, which are on the rise. It focuses on retailer and consumer challenges and opportunities 

Prof. L.S. Yadav in his research paper tilted ' Finance, Marketing & utilization related problems of tractor on customers' emphasize on the change of attitude of customers towards employment because of their familiarity with technology.