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Issue date August/February (Half Yearly)
Volume No 1
Issue No 2
No of pages 131
Cover price Rs 800/-(Annually)
Subscription Rs 800/-(Annually)
Editor name & contact No Rita Sachdev +91- 11-41676794/95 (O), +91-9312639058, publications@nsb.in 
Journal website link http://www.nsb.in/journal.html
Content
Sl No. Article title Author Contact e-mail
Evaluating Opinion Leadership for B-Schools : An Empirical Study Shilpa Sankpal

Pushpa Negi

Praveen Sahu

Brijesh Tomar

 
wiseguyhey@gmail.com

drpushpanegi@rediffmail.com

drpraveen_9@rediffmail.com

tomar.brijesh@gmail.com

Contemporary Marketing Practices (CMP) in Indian Retail Banking Kallol Das  
 
kallold@isquareit.ac.in
Customer Satisfaction in Retail Industry Using Servqual Model Manish Agarwal

Tapan Kumar Nayak

 
magarwal75@rediffmail.com

tapug@rediffmail.com

faizan2020@gmail.com

Critical Challenges And Issues In Patent Documentation:-  A Study of Post GATT   Era in Indian Pharmaceutical Sector Ashutosh Nigam  
 
drashutoshnigam@gmail.com
A Case Study On Modern Institute Of Management K. Shyama Sundar drshyamasundar_k@yahoo.co.in
Retailing In India: The Case Of Reliance Rajeev Johari

 Shweta Arora

 
rajeevjoharibls@gmail.com
Misguided Efforts Anukool Manish Hyde

Yogesh Mehta

 
drshyamasundar_k@yahoo.co.in 

anukool_h@rediffmail.com

mehtayogi@rediffmail.com

 

Market Meltdown and MBA - Out of the Muddle M.P.Sinha  
Managing Talent in the Age of Uncertainty Kajal S kajal20@gmail.com, dr.kajal@indiatimes.com
Performance Management During Economic Slowdown Shaifali Garg  
shefali_garg@yahoo.co.in
Cross-Cultural Implications For Indian Managers in USA Reema Negi

Vikram Panwar

reemanegi7@gmail.com

vikram.panwar@gmail.com

Sports Management – Approach to Professional Preparation Ekta Satsangi

Gaurav Kumar 

ekta_bhushan@yahoo.com

satsangiekta@gmail.com

A Dialogue with Mr. Sanjay Nagi on the Burning Issue of Recession Alok Satsangi Alok.satsangi@nsb.in
Security Analysis and Investment Management Neha Arora  
neha.arora@nsb.in
Competing With The Best — Strategic Management of Indian Companies in a Globalizing Arena Rajnish Karki  
jyotsana.singh@nsb.in


About the journal (a brief write up about  your journal)
Sample Brief: NSB Management Review (NMR) is an international refereed journal of NSB School of Business - a premier B-school, rated A+ by Business India B-School Survey 2007, located in the prestigious corporate hub of Southern Delhi. We have tried to maintain the highest ethical and technical standards of the manuscript review pertaining to all contributions to NSB Management Review. All articles submitted to NSB Management Review are screened and only the short-listed ones are subject to double blind peer –review from specialists in the field
Author Guidelines (brief  account of your guideline)
Sample Guidelines: Authors are requested to submit their copies    through e-mail only using Microsoft word format only. Please do not send your articles in PDF form. Send all the illustrations and photographs in JPEG or bitmap or add it to the word file.  The copies should be original and wherever references are being made to any published aspect please give clear cross reference and also in case any permission from author of the original article is required please indicate your compliance. The author is wholly responsible  for the  content  of his  article  and the journal will not be held accountable for  plagiarism, non-compliance to IPR rules or any other violation of  intellectual  rights of any other person by the author  of  the article. Please allow three weeks time before corresponding about the publication of your article.
Articles abstract (Please  provide  brief one page abstract of all the articles from your latest  issue )
Sample article titleCUSTOMER SATISFACTION IN RETAIL INDUSTRY USING SERVQUAL MODEL :

                                    author Dr Ashutosh Nigam

Sample abstract: Competitiveness and search for profits have called more attention towards customer’s satisfaction and increased researcher's interest on the topic of service quality. In this context, the present study applies SERVQUAL for assessing service quality in a retail industry. The main objective of this paper is to assess quality service dimensions that are delivered through the perspectives of customers. This work was performed in a shopping mall including two hundred shops located throughout the NCR. A questionnaire was developed based on the service quality dimensions and asked to the customer for gathering data from which results was analyzed. The results of this study show the Responsiveness and assurance quality dimensions and characteristics that call customer attention.
Author Background

Sample: Dr. Kallol Das

Assistant Professor

School of Management Technology 
International Institute of Information Technology, 
P-14, Rajiv Gandhi Infotech Park, 
Hinjawadi, Pune 411 057 
INDIA.

Tel: +91-20-2293 3441 (Extn: 292)

Fax: +91-20-2293 4191

Mobile: +91-98228 64065

Email: kallold@isquareit.ac.in; getkdas@gmail.com 

Author Profile

Kallol Das is a B.E. (Mechanical)  from REC, Surat (now NIT, Surat). Besides this, he did his MBA (Marketing) and PhD from the Department of Business & Industrial Management, Veer Narmad South Gujarat University, Surat. He has around 3 years of industry experience having worked in multinationals like Gulf Oil and Caltex. Plus, he has worked for 3 years in consulting firms specializing in Brand Management and Customer Relationship Management (CRM). He has been into teaching for the last 6 Years. He has authored 4 research publications in national level journals and 1 book in the area of CRM. He has reviewed papers for prestigious international journals like the European Journal of Marketing, Marketing Intelligence & Planning and Management Decision. He is currently serving as Assistant Professor at the School of Management Technology, International Institute of Information Technology (IIIT), Pune.