About the journal
  Metaphor’s aim is to be that indicator of change where we (the students and faculty of the Schools of Management at MET) share our achievements, our anxieties, our learning and our paths, so as to metamorphose into a nation that will forever continue doggedly on the path that leads to perfection. The journal, an annual feature, revolves around a theme. The theme of Metaphor 2008 is Young@60, as we try to commemorate the paradox of the Indian nation, where the average age of the citizens at the time of the sixtieth year of Independence is 24.5, a fact that can go a long way in determining the future of our nation.
 
Author Guidelines
Guidelines for contributions
  • All articles should be original, well thought out and related to areas of management.
  • The articles should not be under the consideration of any other publication/formerly published.
  • Empirical research, quoted in the article, should preferably cover the universe of study and method of sample selection, a table of applicable statistics and a discussion as regards study findings and their application.
  • The article should not exceed 2500 words.
  • Both a soft copy and a hard copy of the article should be submitted to the undersigned by 15th October, 2007.
  • All articles should have a bibliography / list of references as per the format mentioned below:
  1. For periodicals: name of the author, date of publication, title of the article, name of the periodical, volume number. and page number
  1. For books: name of the author, date of publication, title of the book, name of the publisher and page number
    • The editorial team reserves all rights to edit / reject the article, without ascribing any reason whatsoever.
 

Disclaimer: The views expressed in the articles are those of the authors. The editors take no responsibility for the same.

 
Articles abstracts
Article title:  A Comparative Study of the Emotional Maturity of Male and Female Students in a Management Institute by Dr. Seema Tatwawadi
Abstract: On the basis of a survey, the author of this article attempts to show how emotional intelligence plays an important role in determining one’s success. Through the observations made, the author urges Management Institutes to equip their students with emotional maturity, since it exerts a strong influence over one’s personality.
Author Background : The author is a Faculty Member and is in-charge of the Assessment Centre
 
Article title:  A Customer Retention Management System by Using/Creating an Identity /Management System by Vikram Salvekar
Abstract: Constantly reiterating the fact that the customer is an important factor in business, the author throws light on not only attracting the customer but also retaining his/her loyalty, through the creation of an Identity Management System. The article serves to highlight the origin of this system and predicts various means through which Customer Retention could be made possible and effective in the future.
Author Background :The author is a second semester student pursuing PGDM
 
Article title:  Brand Building- Tween Behaviour by Monisha Bijlani and Neeta  D’souza
Abstract: In this article the authors examine how brand building could be achieved by focussing on tweens, who play a relatively important role in purchasing a product. It also offers an insight into both the influencing power of tweens over their parents and various strategies that could be employed, in order to target adult consumers by catering to the tastes and needs of their tweens.
Author Background : The authors are  second semester students pursuing eMBA
 
Article title:  Business Intelligence & Data Clusters by Prof. D.M. Marathe and Rina Bakhtiani
Abstract: Defining the concept of Business Intelligence, the authors of this article, go on to explaining the process and tools through which it operates, laying primary emphasis on the fact that Business Intelligence is extremely pivotal to the functioning of an organisation and if the BI systems are down, it could affect the operational systems.
Author Background:The former is a Faculty Member specializing in Quantitative Techniques and is also a Deputy Director while the latter  is a second semester student pursuing eMBA
 
Article title:  Capital on Wings by Pooja Iyer
Abstract: By touching upon the experiences of countries like Brazil, Argentina and Malaysia in the context of the implementation of Capital Account Convertibility, the author endeavours to analyse the pros and cons of this strategy and offers an insightful peek into a phase wise adoption of CAC, expressing optimism about India’s progress towards adoption of FCAC.
Author Background : The author is a second semester student pursuing PGDM
 
Article title: Consumer Behaviour by Kartik Mantha
Abstract: By neatly classifying consumer behavior into various categories and by providing a number of examples to explain them, the author wishes to draw the attention of managers to his study, in the wake of monitoring consumer behavior, which would thereby help them in creating a lasting prestige brand.
Author Background : The author is a second semester student pursuing eMBA
 
Article title: Credit Enhancement for Small and Medium Enterprises by Darshi Jhaveri
Abstract: Concentrating on the difficulties faced by small and medium enterprises in securing credit, the author serves to elucidate the concept of Trade Credit Insurance and more importantly provide guidelines to market and promote it.
Author Background : The author is a second semester student pursuing PGDM
 
Article title: E Waste Management: A User-friendly Approach by Kanwal Bohra
Abstract: The author offers his insight on the problem of e-waste management and suggests that e-waste, which has till now only been viewed as proving detrimental to the society, could rather be utilised by countries like India to educate its rural masses.
Author Background: The author is a second semester student pursuing eMBA
 
Article title: Green Revolution- Beat the Heat by Bhavini Desai and Karan Doshi
Abstract: In the context of India having completed 60 years of independence, the authors of this article propose their vision for making India an example for other countries, in the context of adopting eco-friendly measures, as this would prove highly consequential in reducing global warming, leading to an ecological and social revolution.
Author Background : The authors are second semester students pursuing PGDM.
 
Article title: Integration of Post-offices and Banks by Suruchi Deorukhkar and Shraddha Gupta
Abstract: In an attempt to achieve economic, social and political security for the society in general and farmers in particular, the authors of this article suggest that an integration of post offices and banks should take place. The article offers an alternative perspective towards providing credit to farmers, thus accelerating the real net capital stock in agriculture.
Author Background: The former is a second semester student pursuing eMBA while the latter is a fourth  semester student pursuing eMBA with a specialisation in Finance.
 
Article title: Knowledge Management by Namita Parekh
Abstract: The author analyses the concept of Knowledge Management and traces its evolution into a full- fledged discipline. With the entire body of Knowledge Management as a backdrop, the author strongly affirms that Knowledge Management would bring about a change in the whole approach and attitude with which business is carried out.
Author Background: The author is a second semester student pursuing eMBA
 
Article title: Marketing of Films: The Changing  Scenario by Meghavati Chalam
Abstract: Taking into account the transition that has taken place in marketing of movies, the author serves to highlight the importance of marketing in the success of a movie. By studying various strategies to publicise movies, the author seeks to draw special attention to the fact that smart marketing can give an edge lift to a non-deserving film while its absence could prove detrimental for a deserving film.
Author Background: The author is a second semester student pursuing MMS
 
Article title: Microcedit in India by Pinky Shah, Amruta Karode, Rima Gupta, Maulik Parikh, Vishal Kothari, Kashyap Damniwala
Abstract: By examining the concept of microcredit and a success story in the Indian context, the authors go on to scrutinizing the Indian context, detailing the Grameen Bank experiment and suggesting ways of enhancing proper distribution of microcredit in the Indian context.
Author Background : The authors are second semester students pursuing MMS.
 
Article title: Microfinance Institutions in India by Anil Menghani and Surbhi Modi
Abstract: Based on the premises that more than subsidies the poor need access to credit and that the. absence of formal employment makes them non `bankable', the authors go on to examine how this forces them to borrow from local moneylenders at exorbitant interest rates. They then take a close look at the many innovative institutional that mechanisms have been developed across the world to enhance credit to poor even in the absence of formal mortgage and offer a suitable model, which can be used by MFIs to run their business.
Author Background : The former is a fourth semester student pursuing  eMBA   with a specialisation in Finance while the latter is a second semester student pursuing eMBA
 
Article title: Mobile Commerce in India by Edwin Edward
Abstract: Detailing the mobile revolution in India, the writer wishes to highlight that m-commerce could create wonders for stakeholders, the rural population and the government, if it is tapped effectively. Having said this, the author quotes the example of Philippines, where circumstances have been almost similar to that of India and through elaborate analysis envisions how m-commerce could be used for the progress of rural India.
Author Background : The author is a second semester student pursuing PGDM
 
Article title: PLM by Kishor Barde
Abstract: In the era of stiff competition from rival companies, it becomes extremely essential for a company to bring about innovation in its products. The author, through this article, serves to explain the concept of Product Lifecycle Management in a comprehensive manner, stating its advantages in a given system and also examines why companies are wary about its use.
Author Background : The author is a second semester student pursuing MMS
 
Article title: Portrayal of Women in Advertising by Prajakta Mahajan
Abstract: Through various advertisements and the products they endorse as cases in point, the author illustrates how advertising has contributed to creating gender stereotypes, especially those of women. Using these examples as a backdrop, the author warns the readers about how advertising could create false perceptions and beliefs in the mind of the consumers in the race for making money.
Author Background: The author is a second semester student pursuing MMS. 
 
Article title: Reach the Pinnacle by Nilesh Borana
Abstract: By giving a detailed account of the enterprise of businesspersons like Dhirubhai Ambani and Karsanbhai Patel, the author opines that apart from various business strategies, what is of utmost importance is the zeal for winning and the desire to be different from others.
Author Background : The author is a second semester student pursuing PGDM.
 
Article title: Rethinking Nanotechnology by Rahul Sharma
Abstract: Defining Nanotechnology, the author goes on to examining the concept of a Utility Fog, its applications, advantages and the challenges that it offers. The article while summing up the arguments offers recommendations and makes a strong case for the effective use of nanotechnology despite the reservations that people may have about it.
Author Background : The author is a second semester student pursuing MMS
 
Article title: Rural Banking in India by Hozefa Dhariwala
Abstract: Quoting statistical information, the author sheds light on the concept of Rural Banking and also reveals the practices and schemes that have been used by different banks, in an attempt to reach the rural sections in India. By studying the strategies adopted by ICICI, the article serves to predict the ways and means that could be adopted in the future to make Rural Banking both innovative and effective.
Author Background : The author is a second semester student pursuing PGDM.
 
Article title: Socio-Cultural Anthropology (Ethnology): A Qualitative Tool for Analysing Consumer Behaviour by Namita Parekh
Abstract: Using various case studies as points of reference, the author dwells on the issue that in the era of ‘glocalisation’, acquiring cross-cultural awareness is important as it plays a vital role in gaining a sustainable advantage over one’s competitors. Emphasis has been given to the application of socio-cultural anthropology or ethnological studies to management, which would lead to a better understanding of the consumers.
Author Background : The author is a second semester student pursuing eMBA.
 
Article title: The Yoga Revolution by Nikhil Mhatre
Abstract: Drawing upon the example of Ramdev Baba, who has en masse captured the consumer psyche, reviving the interest in the age-old yogic tradition prevalent in India, the author goes on to explaining his case as a finger-post of marketing techniques.
Author Background : The author is a second semester student pursuing eMBA, Ins.