TAPASYA		Journal details
		Issue date		Summer 2008
		Volume No		IX
		Issue No		1
		No of pages		78
		Cover price Rs		-
		Subscription Rs		-
		Editor name & contact No		P.G. VIJAIRAGHAVAN 020 2293 4742
		Journal website link		e.g. www.indiraedu.com
Content
Sl No.	Article title		Author		Contact e-mail
	Tapasya Bears Fruit		Interview with Mr Jose Dominic, Chairman, CGH Earth Group Ltd.,
	Curtain Raiser : Tourism Industry		P.G. Vijairaghavan, Editor,
	The Making of the Incredible India Campaign		Amitabh Kant
	Ecotourism : Does it make good Sense ?		Vinay Luthra
	Making Tourism Count for the Economy		Subhash Goyal
	Medical Tourism		Dr Kamal Parpyani
7.	Responsible Tourism I		Dr Venu Vasudevan
8	Responsible Tourism II		Gopi Parayil
9.	The Hotel Industry : For a roof over the tourist’s head		S. M. Korde
10.	Hospitality Sector Growth Equals Better Placements		Amit Aggrawal, Artee Aggrawal, Pradip Manjrekar
11.	Agricultural tourism		Pandurang Taware
12	Personality – A Person in Reality		Dinesh Nathani
13	Events@Indira		Wrapup of main events on the Indira campus since the last issue
About the journal (a brief write up about your journal)
Tapasya is a triannual journal of the Indira Group of Institutes, Pune, and is aimed at bringing the complex world of management and business to the common man, in a style that he is comfortable with and relates to easily in the process, Each issue of Tapasya examines a specific theme or business with a view to understand its various facets that could affect the business’ performance. Tapasya hosts the best among subject matter specialists on relevant areas of Management who bring out the most complex of concepts, practices and theories in a language that does not threaten the general reader. As a result, Tapasya has endeared itself to the readership and has become one of the most sought after reading material on all aspects of business; and a reference book of sorts for those who need to refer to subjects that have been dealt with by the journal in the past
Author Guidelines (brief account of your guideline) : By invitation.
Articles abstract Editorial : P.G. VIJAIRAGHAVAN
Tapasya Bears Fruit
This is our regular column that hosts high performers in the world of business, industry and economics - be they from the corporate world, bureaucracy or the world of academics.
In this issue, Tapasya chats with Mr Jose Dominic, a highly respected hotelier who is quite the antithesis of the image of the modern hotelier going by his fiery passion for the environment and its protection. He has been at the head of the campaign for an ecofriendly hotel environ much before it became a fashion statement, having been at it for over 25 years now. Interviewed by P. G. Vijairaghavan, Editor, Tapasya
The Making of the Incredible India Campaign : If there was any one single effort that contributed to the resurgence of Indian tourism since the end of the twentieth century, it has been without doubt the Incredible India campaign of the Tourism Ministry and agencies jointly, after a perilous fall in tourist arrivals till 2002. Amitabh Kant is credited with having been the brain behind this path breaking audio-visual-print campaign that has forced the world to sit up and notice India Author : Mr Amitabh Kant, was Joint Secretary, Ministry of Tourism, Govt of India and is presently Principal Secretary, Ministry of Industry, Government of Kerala – Member of the IAS, Kerala Cadre, 1980 batch.
Ecotourism : Does it make sense?As more entrepreneurs come forward to develop spots all over the country as ecotourism centres, identifying themselves thoroughly with the environs, they discover a way out of unemployment and underemployment for the local population as well as for themselves. Author : Mr Vinay Luthra is a member of the Indian Forest Service, 1979 batch of the Karnataka cadre. With a Masters in Zoology from Delhi University and another Masters in Development Economics from the University of Wales, UK. Mr Luthra has had a long association with Ecotourism as Executive Director and Managing Director of Jungle Lodges and Resorts, Karnataka. Known for having turned around this sick public sector undertaking JLR, is now an internationally recognized brand which has brought Mr Luthra an award for the Best Ecotourism Organisation from the Prime Minister of India.
Making Tourism Count for the Economy The role of travel and tour operators in the spread of tourism in the country can never be overstated. With burgeoning tourist arrivals in Indiaand domestic tourism also becoming a habit with the average Indian, the Tour Operator has come to occupy a very important place in the progress of the Tourism industry in India. In order to secure a view from this crucial contributor to the growth of this sector, Tapasya approached Mr. Subhash Goyal. In an emailed interview Shri Goyal made a number of interesting observations and suggestions to take Indian tourism to the next higher level. Author : Mr. Subhash Goyal, Ph.D, M.B.A, B.Com. (Hora Gold Medallist) is the Chairman of STIC Travels Group, one of the biggest airline marketing Company with 44 branches all over India. He is the Immediate Past-President of Indian Association of Tour Operators (IATO). He has also served as IATO’s President for two earlier terms (1994-2000). Besides, Mr. Goyal is Chairman of ASSOCHAM’s Expert Committee on Tourism and Aviation & Co-Chairman of the Civil Aviation Committee of Federation of Indian Chambers of Commerce & Industry of India. He is also theConvenor - Trade & Services, of Federation of Indian Export Organizations (FIEO).
Medical Touirism: Niche tourism is gradually coming into its own in India. Among them, medical tourism is in the forefront, for it not only ensures economy of financial expense, but also provides excellent medical services compared to many countries in the world. Author : Dr. K. Parpyani, MD, is the CEO of Life Smile Biosciences Pvt. Ltd. His career began as an associate professor at one of the medical schools and later in administration department as a registrar. He founded Life Smile, the first company in India to provide medical tourism facilitation services, in the year 2004. Life Smile, a major Biotechnology solutions and KPO services provider company, is also one of the largest global healthcare facilitators.
Responsible Tourism – The Way Forward : The International Conference on Responsible Tourism held in Kochi in late March 2008 has kick started the movement which had begun to drag as a result of slow movement by some stakeholders in actualising the decisions of earlier meets. The Kerala Declaration appears to aim at making a genuine contribution to making RT an article of faith among the participating countries. Dr. Venu was actively involved in organising the Conference hosted by the Government of Kerala and ICRT. The Author : Dr Venu Vasudevan, Secretary, Tourism and Cultural Affairs, Government of Kerala. A doctor by training, Dr. Venu joined the Indian Administrative Service in 1990 and since 1995, has served tourism in different capacities. It was when he was Director of Kerala Tourism that the State transformed its market positioning and built up a strong private-public partnership. Kerala Travel Mart, the biggest international travel mart in the country, is his brainchild, as is ‘A Day with the Masters’, a guided tour of Kalamandalam, that has won international acclaim. Serving in Central Ministry of Tourism he was involved with the Incredible India campaign..
Responsible Tourism : Saving the Planet, Saving Indian Tourism : A personal realisation that River Nila, on the banks of which he had been brought up, was being destroyed by sand mining, damming and life style changes was the tipping point for Gopi Parayil, to bring the Responsible Tourism movement to India. Passionate about sustainable development, Gopinath believes that Responsible Tourism is a major component to achieve this where tourism can be used as a tool for creating wealth amongst the communities while ensuring that development minimises negative impacts on the environment they live in. Author : Mr. Gopinath Parayil, 34, is the Founder and Chief Executive of an award winning Responsible Travel company – The Blue Yonder based in Bangalore. Gopinath set up Nila Foundation to explore the options to revive and regenerate the dying River Nila (Bharatapuzha) and brought the International Centre for Responsible Tourism to India (ICRT India) to consult and advocate on Responsible Tourism in India. Gopinath has done his MBA from ENPC, Paris and MSc in Disaster Management, Cranfield University, UK. The Hotel Industry : For a roof over the tourist’s head : How well is the hotel industry equipped to meet the coming tourist rush to India by 2010? S. M. Korde finds out and suggests ways in which government and the industry can forge a partnership in a win-win situation for all Author : Mr. S. M. Korde, Secretary General of Hotel and Restaurant Association (Western India) is a qualified Company Secretary with over 40 years of experience in a variety of Industries and Industry Associations in the field of Law, Finance, Taxation, Administration, Insurance, etc.
Hospitality Sector Growth Equals Better Placements : Hospitality in the commercial context refers to the activity of hotels, restaurants, catering, inn, resorts or clubs who make a vocation of treating tourists. This is one of the fastest growing industries of the world today. India with its new tour and travel policies is showing a steep growth in this sector. Many new jobs have been created and demand is rising eventually. The present paper analyzes the placements trends of students in this sector and critically examines the future growth of hospitality sector in India. The authors Mr. Amit Aggrawal is Asst. Prof NIFT and Ph.D. Scholar, Dr. D. Y. Patil Institute of Management Studies. Ms. Artee Aggrawal is Research Coordinator, ITM, Kharghar and M.Phil. Scholar, Dr. D.Y. Patil Institute of Management Studies. Mr. Pradip Manjrekar is Professor & Head -Research & Extension Centre, Dr. D.Y. Patil Institute of Management Studies (A constituent Institute of Padmashree Dr. D.Y. Patil University)
Agricultural Tourism has become a wonderful addition to the vast repertoire of India’s tourism industry. It is among the newer sectors that are being seen as ‘sunrise’ additions to a booming industry along with medical or health tourism. Mr. Pandurang Taware was among the first few who saw the immense opportunity in farm based tourism what with the huge disconnect that urban dwellers now face with the countryside. Author : Mr Pandurang Taware, Director, Sales and Marketing, Agri-tourism Development Corporation, Pune, has experience of 17 years in the hospitality business. His core area is sales and marketing of new concepts in this sector. Mr. Taware, who hails from an agrarian family, is well aware of the problems of the farming community. He is a member of several apex bodies of the tourism and hospitality industry besides being a member of the Executive Committee of the All India Resort Development Association and the Federation of Hotel and Restaurant Association of India (FHRAI).
In a Nutshell : Gently reminds us of the basics of Management concepts, which we may tend to overlook in the race to perform ! Suggests further reading on the subject.
Personality – a Person in Reality : The Health, Fitness and Grooming section takes a look at our Personality and the author finds a new truth in the term ’Personality”. Author : Mr Dinesh Nathani is a corporate trainer and consultant in personality development and soft skills and conducts training for a number of reputed corporates and educational institutions in the country.
Events@Indira : Its never a dull moment at Indira. The quarter since the last issue covered in pix giving a window into the multi faceted activities that make Indira the beehive that it is.